I'm on a horse.

Lately I have been really disappointed in so many new campaigns. 

But then I saw Old Spice's "Smell Like a Man, Man." The first commercial I saw from this campaign was "The Man Your Man Could Smell Like." I could not stop giggling. I immediately got online to see if it had gone viral. Sure enough, the commercial was on YouTube and spreading around the internet like a wild fire. I wanted more - I could care less that this was for a men's product. The next ten minutes was devoted to replaying this commercial. Bravo, W+K, your target was intrigued.

Wieden+Kennedy is the genius behind this campaign. The target audience was men and women - according to the ad agency, a first since Old Spice relaunched its brand. Searching around the world wide web I found that I'm not the only one loving this refreshing campaign. This writer (a girl) also found it amusing. Of course, the campaign budget was a good chunk of change, so W+K had a bit more liberty in creating the commercials. Blending physical and digital made my favorite spot possible. Here you can see the making behind "The Man You Man Could Smell Like." It's a bit long (19:36), so watch at your own discretion.

The stud, that all of us girls want our men to smell like, is Isaiah Mustafa. I heard his acting career has experienced a little boost since his appearance with Old Spice (I can't imagine why). 

I would LOOOOVEEE to see the insights that inspired and lead the creatives to these successful executions. It is so interesting to me to see the insights account teams identify from extensive research that is conducted for campaigns - especially successful campaigns, like Smell Like a Man, Man. Hey, @WiedenKennedy, can you release those insights and the research findings? I'm sure that I am not the only one that would be interested to see what you stumbled upon! Enlighten us! 


Do you enjoy this campaign (especially the spot with Mustafa) as much as I do? I'd love to hear your reactions. 


That's all for now. It's time for some relaxation with a hint of Dave Matthews on Blu-Ray and a glass of cab - something my love and I really like to indulge in!


Love.
I'm on a horse.