Today I met with a chief strategy officer to review my portfolio at its current state. Right now I have a lot of content revised (which need more revisions) and little bit of design done. I desperately need an art director, which I have someone special in mind (Ahem, Lauren) and hopefully I can lure her in to help me! :)
The chief strategy officer thought my cook book concept is good, just needs to be executed better. One of the ways to execute better is by a "forward" at the beginning. If I can give a vivid description of who I am, how I'm participating in social networking, how I think digitally, and describe the link between cooking and account planning - I'll be set. So I better get working. She also suggested to have someone write the forward for me, so if you'd like to volunteer to write my forward, let me know. :)
Account Planners develop creative briefs for the creatives to follow when developing the campaign. She described CB's like the blueprints for a home. Great way to describe creative briefs. Just to let you know, CB = Creative Brief. I'll probably continue to use CB in my posts.
Cooking a beautiful meal takes a lot of time, effort, and patience. The perfect amount of spices, the perfect amount of ingredients, the perfect amount of baking time, the perfect amount of love. The savory tastes and the beautiful smells of a perfected meal are worth the amount time and effort put into the cooking.
A tightly crafted creative brief takes a lot of research, time and effort. All the information taken from researching consumer behaviors, preferences, motivations must be analyzed carefully. From all the information gathered from the research, key insights that are identified and pulled by an account planner will help effectively craft a creative brief that has an edge, something unique, an exciting direction to give the creatives. The research, time, and effort is all worth it when a creative brief sparks inspiration and excitement into the creative team.
My descriptions of cooking and account planning will be a work in progress in the next couple weeks. When I feel like I'm getting closer, I'll post the descriptions and see what you all think.
I'm hungry now.
I would love to make this for dinner but chances are I don't have all the ingredients.
Photo Credit- Food Network
Grilled Chicken Recipe with Spiced Mint Yogurt
Ingredients:
- 6 boneless skinless chicken breast halves
- 3 tbsp diced green onions
- 2 1/4 cups plain, fat free yogurt
- 2 1/2 tbsp fresh lemon juice
- 1 1/2 tbsp olive oil
- 1/4 tsp curry powder
- 1/4 tsp cinnamon
- 1/2 tbsp Kosher salt
- 1 tsp black pepper
- 1 tsp chili powder
- 3/4 cup whole, fresh mint leaves
- 1/4 cup finely chopped mint leaves
- 1 tsp ground cumin
- 6 boneless skinless chicken breast halves
- 3 tbsp diced green onions
- 2 1/4 cups plain, fat free yogurt
- 2 1/2 tbsp fresh lemon juice
- 1 1/2 tbsp olive oil
- 1/4 tsp curry powder
- 1/4 tsp cinnamon
- 1/2 tbsp Kosher salt
- 1 tsp black pepper
- 1 tsp chili powder
- 3/4 cup whole, fresh mint leaves
- 1/4 cup finely chopped mint leaves
- 1 tsp ground cumin
Directions:
In a small bowl, combine 1 cup of the yogurt, 1 tablespoon lemon juice, 1 tablespoons olive oil, the salt, pepper and spices. Add the chicken and turn until well coated. Marinate at room temperature for about 20-30 minutes. While the chicken is marinating, preheat the grill. Stir together the remaining 1 1/4 cups yogurt, the 1/4th cup chopped mint leaves, and 1 1/2 tablespoons lemon juice and salt to taste. Reduce the grill to moderate heat. Discard the marinade and grill the chicken on a lightly oiled grill rack (you can use non fat grill cooking spray for this), turning occasionally, for about 10-12 minutes (until the chicken is cooked through). Transfer the chicken to a serving platter. In a small bowl, toss together the remaining oil, shallots and mint. Drizzle the chicken with the yogurt sauce and top with green onions and mint mixture.
In a small bowl, combine 1 cup of the yogurt, 1 tablespoon lemon juice, 1 tablespoons olive oil, the salt, pepper and spices. Add the chicken and turn until well coated. Marinate at room temperature for about 20-30 minutes. While the chicken is marinating, preheat the grill. Stir together the remaining 1 1/4 cups yogurt, the 1/4th cup chopped mint leaves, and 1 1/2 tablespoons lemon juice and salt to taste. Reduce the grill to moderate heat. Discard the marinade and grill the chicken on a lightly oiled grill rack (you can use non fat grill cooking spray for this), turning occasionally, for about 10-12 minutes (until the chicken is cooked through). Transfer the chicken to a serving platter. In a small bowl, toss together the remaining oil, shallots and mint. Drizzle the chicken with the yogurt sauce and top with green onions and mint mixture.
I hope all of you are hungry now too.
Love.
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