I want to spend time with you.

I finally feel a sense of accomplishment because I have successfully chosen a direction for my portfolio. Although I really love creative, my talents would be better used on the account side. The good news about account planning is that I will be engaged throughout the whole campaign process. My job doesn't stop at the research. Creatives tend to think anything to do with the account side is dry and boring - they're so wrong. Account planning is where it's at.

Account planning is fairly new to ad agencies - I think sometime in the 80's account planning really launched in the U.S. The importance of research has grown in developing campaigns - even more in researching consumers.  That's where account planners come in. They spend quality time with consumers - searching for important insights that can bridge the relationship between the client and the consumer.  There's more to it - but I'll continue to explain planning throughout my entries.

I want to know what makes you tick. Where do you buy groceries? Where do you go on vacation? Do you cook? Do you have a favorite brand? Do you shop online? What are your interests? Do you have a morning routine? So many questions! I could go on and on. 

I could pick up on so many different insights into what makes you tick, unique, interesting, boring, happy, sad, motivated by just spending time with you and asking the right questions. 

Since I love people I knew that being a planner would be a good option. There's more reason as to why I'll be a good planner - more on that later. Stay tuned.

Love. 

PS I had a dream about pie last night. Next time I write an entry at night, I'll be avoiding food.